How We Built flat.kg: The Story of Digitalizing a Real Estate Business in Bishkek

Thirty years ago, apartment sale notices were pinned to telephone poles and published in newspapers. Today buyers find properties through Google on their phones in minutes. Here is how we made that journey.

The Beginning: A Realtor with a Notebook

When Aziza Talantbekovna started working in Bishkek's real estate market, the entire industry existed offline. The property database was in a notebook, client contacts were in a card file, and listings appeared in the Vecherniy Bishkek newspaper and on notice boards at the markets.

Connections and reputation were everything. Clients came through word of mouth: "Aziza will find an apartment — she is honest."

Over 30 years, more than 5,000 transactions passed through that principle.

Why We Decided to Build a Website

The market changed. Young people search for housing online. Visitors from the regions and other countries cannot physically drive around neighborhoods — they need an online preview. Competitors post photos on Instagram and lure people into Telegram channels.

It became clear: without a website means without half of potential clients.

The challenge was not simple. We needed not just a landing page with a phone number, but a full property catalogue with filters, district-based search, and a user-friendly interface in three languages (Russian, Kyrgyz, English) — for different audiences.

Development: Choosing the Right Team

To build the platform, we turned to Aunimeda — a Bishkek IT company specializing in web development in Kyrgyzstan.

Together with the Aunimeda team, we defined the core requirements:

Modern tech stack: Next.js (React) + MongoDB — fast loading, SEO-friendly
Multilingual: three languages with correct URLs for each
Mobile-first: most users visit from a phone
Admin panel: add and edit listings without a developer
SEO from scratch: structured data, sitemap, optimized meta tags

The Result: flat.kg Today

flat.kg is:

For buyers and renters:

Complete Bishkek property catalogue with filters by type, price, and district
A dedicated new-builds section with residential complex descriptions
A practical blog with articles on real estate transactions
Realtor contact information on every page

For the realtor:

Simple property management through the admin panel
Automatic generation of property pages with SEO markup
Analytics: where clients come from, which queries bring them to the site

For SEO:

The site ranks for dozens of queries: "realtor in Bishkek," "real estate in Bishkek," "buy apartment in Bishkek"
The blog is regularly updated with useful articles — this drives organic traffic
Structured data (schema.org) enables rich snippets in Google

The Lesson We Learned

Digitalization does not replace a live realtor — it amplifies one. The website brings in new clients, but trust, legal expertise, and 30 years of experience remain irreplaceable.

Clients who found us through Google go through the same process: call → consultation → viewing → transaction. Only now they take the first step themselves — and they do it at 3 in the morning while scrolling their phone.

For Businesses in Kyrgyzstan: Want a Website Like This?

If you run a business in Kyrgyzstan and want to go online, the Aunimeda team handles the full spectrum of digital products: websites and web applications, mobile apps, enterprise software, AI solutions, and games. They understand the specifics of the Kyrgyzstan market: multilingualism, local payment systems, and SEO requirements in the Russian-language internet.

Consultation with Aziza Talantbekovna – realtor with 30 years experience in Bishkek. From 2,000 som. Tel: +996 702 584 477

PAID consultation. Price: from 2,000 som. Even for a single question. Tel: +996 702 584 477